Revenue generated from the sale of Florida Specialty License plates decreased in July, 2014 ($2,458,556.00) as compared to July, 2013 ($2,625,280.00). However, new specialty plate sales increased from 11,833 in July, 2013 to 12,215 for July, 2014. Endless Summer had the highest selling new plate sales at 1,082, followed by Helping Sea Turtles (627), Miami Heat (547), FSU (513) and UF (500).
Regular (non-specialty plate) registrations also fell from 1,142,990 in July 2013 to 1,097,824 in July 2014.
So far in 2014 (through July 31), $17,781,330.50 has been raised through the program. 
In 2012, $30,655,587.50 was generated from SLP sales,. In 2013, $31,655,587.50 was raised.
a main factor in the decrease in overall sales may be the upcoming reduction in registration fees which will become effective on September 1, 2014. Specialty Plate biennial registration renewals dropped drastically in July 2014 to 2,466 from 12,287 in July, 2013.

Protect Our Oceans - Effective July 1, 2014, The Catch Me, Release Me specialty plate changed to Protect Our Oceans. A new plate design is pending. Registered owners with the current design can renew that registration until the end of the license plate cycle (currently 10 years) if they so choose. The license plate annual use fees go to the Guy Harvey Ocean Foundation, Inc., to fund marine-related scientific research, including research of free-ranging pelagic marine species that inhabit, use, or migrate through Florida waters; conservation initiatives; and education and public outreach programs targeting school-aged children in the state.